Emplity

Emplity

Role: Chief Research Officer / Co-founder
Duration: Nov 2023 - Ongoing
Organization: Emplity Pte. Ltd.
Entrepreneurship Venture AI / Software Engineering Large Language Models Educational Technology

Overview

I have had two previous startup efforts, both of which did not end up working out. However, the ideas and the people I met through these efforts eventually contributed towards Emplity, my third startup venture - and the first one that actually took off.

We build AI-driven applications for mental health professionals in-training, such as AI Roleplay for practising Cognitive-behavioral Therapy (CBT) formulation through audio / video chats, and AI review of case studies and transcripts - born out of my own pain points when I was a clinical psychology student. We are currently undergoing trials with institutes of higher learning and universities.

As the co-founder of the startup, I have built the initial prototypes with a fellow former co-founder; we eventually got a development team together, with me as the Chief Technology Officer (CTO) and the project manager for technical development. Alongside project management, I also developed the initial AI pipeline for avatar simulation and conversation evaluations according to university clinical psychology course training rubrics and guidelines. I have since assumed the position of Chief Research Officer (CRO) given my focus on research efforts for AI pipeline improvements; I now spearhead business strategies and product design in line with the needs of mental health professionals in-training.

(If this sounds interesting to you as a potential collaborator / client, feel free to reach out!)

Startup Timeline

Nov 2023
Initial Meetup and agreement between Co-founders.
Dec 2023
Commencement of product development and grant applications.
Jan 2024
Awarded the NUS GAP50 Grant (Up to SGD $50,000).
Feb 2024
Awarded the Youth Action Challenge (YAC) Grant (Up to SGD $10,000).
Jul 2024
Awarded the IMDA Digital for Life (DfL) Fund (Up to SGD $20,000).
Sep 2024
Entered NUS School of Computing Furnace Startup Ecosystem.
Jul 2025
Entered Singapore's BLOCK71 Startup Ecosystem.
Aug 2025
Started collaborations and trials with faculty members from NUS Department of Psychology.
Nov 2025
Awarded the Singapore Association for Social Enterprise (raiSE) Grant (Up to SGD $50,000).

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